Monday, February 7, 2011

Winner of RealTalkDC's ad campaign gets an iPad! Submissions due February 25!

Metro TeenAIDS' RealTalkDC campaign is searching for an amazing artist to design a brand new campaign design to display on their website, posters and Metrobus/rail ads. Will YOU be their next amazing artist?

The winning design will be displayed prominently throughout the city for at least 3 months with over 2 million media impressions! The winning artist also gets an iPad! To participate, you must be between the ages of 13 – 25 and live in the DC metropolitan area.

Feel free to be as creative as possible as RealTalkDC wants to breathe new life into HIV and STI prevention in DC. This is your chance to inspire a new revolution!

Guidelines/Judging Criteria: The poster design MUST include the following elements:
    •  Promote the access of free HIV and STI testing services in DC.
    • Promote the access of free condoms in DC.
    •  Promote that the above information can be accessed by texting ‘RealTalk’ to 61827.
      *Designs that do not contain these main elements will NOT be considered.
       
    • Send submission to designcontest@metroteenaids.org 
    • Only one submission per artist. 
    • Please include your full name, address, phone number and valid e-mail address you’re your submission. 
    • The design will be used on multiple media of multiple sizes; therefore, you must be creative about the design being transferable across media platforms. Last year, the design was used for the following media:
      •  Bus King – 30”H x 144”W
      •  Bus Queen – 11”H x 42”W
      •  Dioramas – 43”H x 62”W
      •  Poster – 12 x 18
      • Palm Card – 4 x 6
    •  Your design will be applied by graphic design and web development professionals who will make your design fit within MTA’s specifications; therefore, while your design must be submitted as a PDF or JPEG file, you must be able to provide a PSD file that has the high resolution layer components available for our professionals to use. In other words, Metro TeenAIDS has the right to alter the final poster design.
    •  All submissions become property of Metro TeenAIDS and may be used for commercial purposes. No files will be returned.
    •  Only original artwork will be accepted.
    •  DO NOT submit designs that mimic existing ad campaigns (e.g. Mastercard “priceless” commercial) or use images of celebrities, models or others who have not granted you permission to use their image.
    •  Designs should look fresh and innovative and not look like past campaigns. Knock this one out of the park with your creativity!
    •  BE CREATIVE! The winning design will be chosen based on attractiveness, its ability to connect to the target audience, and dynamic messaging.

      The deadline to submit your ad is Friday, February 25! Please visit http://www.realtalkdc.org/design-contest-win-an-ipad/ for more details!

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